That's also what I'm wondering. For my primary work PC it's: Either it's really portable and has a screen - then it should be small. Or it's not portable - then I don't care as long as it fits on or under the desk.
For some environments however small or invisible hardware and the associated clean look is definitely a bonus: E.g. if it's a PC in your living room (I bought a NUC for that), or maybe for publicly exposed working places (receptionist, ...). But that's not really what is targeted with that hardware.
On a 'living room' PC: I bought a Thinkpad T430s for £150. It's connected to the TV, the amp, and syncs various file storage services to itself then backs them up to various locations with Crashplan.
The best thing about it? If I want to do anything with it, I just open the lid. Screen, keyboard and pointing device built in.
I'm not a CAD user, but is there really a "demand" for smaller desktop hardware?