Incidentally, they're the best in their respective fields I know of. They don't make products, they don't make product, they make and improve these particular applications. I would LOVE them to expand and make, say, clothing and hair gel with that same intelligent, no-nonsense craftsmanship approach. Not to mention operating systems and search engines. For now I'll dream of Directory Opus for Linux and not even get that.
That's what I'm responding to.
Of course startups can be far worse. Goes without saying.