I am/was pretty technical--wrote a programming book, was building and maintaining high traffic websites back in '03--and I still managed to screw up hosting a Wordpress site to the point of my blog going down on it's own, going down under load, going down because I missed a message about my credit card expiring. The difference between my technical ability when that's my job and when it's my hobby is huge. And so I'm a huge fan of not having to worry about any of the hosting, i.e. Medium looked great to me from day one.