This is something I've never gotten. I don't really mind targeted ads, they generally are more interesting to me than non targeted ads (which is a super low bar) and are worth more money, which is how all of these services are able to be "free" (and personally I would rather they are free with targeted ads in a lot of cases than having to pay, streaming services being the main exception. I know much of HN would disagree, though).
Edit: this is off topic but I also always share my location with my wife which people have mixed reactions about, which surprises me because it's been great so far. Maybe I just view this stuff differently.
I don’t click on ads so, if given the choice between targeted and non-targeted ads, I’d rather have non-targeted ones, because then at least I have a little more assurance that I’m not being tracked. The “relevance” of an ad is totally unimportant to me since I disregard them. What’s important is whether my PII is being traded around like baseball cards.
My thing I would like first is some visibility into the data that people have about me and what other entities that data goes to (Google does this somewhat which had been cool for me but I haven't found it for other places). I don't mind being tracked in many cases but no visibility makes it so even if there were things I really care about I wouldn't know about it.
Edit: this is off topic but I also always share my location with my wife which people have mixed reactions about, which surprises me because it's been great so far. Maybe I just view this stuff differently.