I saw data at a company where adding a fake loading screen to a tech product inc... | Hacker News

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cm2012 on Nov 15, 2019 | parent | context | favorite | on: Wait Wait Tell Me: The Psychology of Loading Scree...

I saw data at a company where adding a fake loading screen to a tech product increased conversion rate 5x - it made the product seem fancier.

corysama on Nov 15, 2019 | [–]

That’s why TurboTax is 90% fancy loading bars breaking up work that takes milliseconds in total.

boomlinde on Nov 15, 2019 | [–]

Ryan Buell and Michael Norton's work seems to touch on this, calling it "labor illusion": https://www.hbs.edu/faculty/Pages/item.aspx?num=40158

I don't have a copy of the full text.

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