Well, you said we could throw stones, so... this is a very unrealistic order. The parent comment is talking about a specific (long term) promotion that makes the decision very reasonable, but a realistic fee might be:
- $15+2 for say, pad thai + taxes
- $4 for delivery
- $3 for tip
I'm not saying that paying 40% extra for food is a reasonable decision for most people, but (a) I can afford to pay $7 to avoid traveling across town for a specific meal I want, and (b) these numbers get even better with a larger order. If you're the consumer that wants a single $2 bean burrito, the market answer is clearly that you should put a dozen in your freezer and microwave them yourself.
I also think the Doordash business model is not super valuable, but it clearly has some value. Restaurants make an increasing portion of their revenue from delivery (especially during COVID), and having to staff, manage, and route a delivery person themselves is not their core competency. Does signing up with Doordash marginally increase revenue? Yes.
- $15+2 for say, pad thai + taxes - $4 for delivery - $3 for tip
I'm not saying that paying 40% extra for food is a reasonable decision for most people, but (a) I can afford to pay $7 to avoid traveling across town for a specific meal I want, and (b) these numbers get even better with a larger order. If you're the consumer that wants a single $2 bean burrito, the market answer is clearly that you should put a dozen in your freezer and microwave them yourself.
I also think the Doordash business model is not super valuable, but it clearly has some value. Restaurants make an increasing portion of their revenue from delivery (especially during COVID), and having to staff, manage, and route a delivery person themselves is not their core competency. Does signing up with Doordash marginally increase revenue? Yes.