- There was an SEO blog that had a headline "Google Copying Bing's Image Results? Google Cheating Bing?" at http://www.seroundtable.com/google-indexing-bing-13477.html when in fact it was just images on bing.net and Bing neglected to have a robots.txt file. We have a policy against search results in search results, so we were happy to remove the images in less than a day. The SEO blogger changed the headline to be less sensational.
I've been a bit AFK in the past couple of weeks, but one that surfaced last night/early this morning was that if a website sends out a newsletter and too many people flag it for spam, you could get banned from Google.
There's probably been (many) more, too (there's usually plently).
By coincidence, I had this leftover tab up next:
http://news.ycombinator.com/item?id=2600933
- Matt Cutts denying "Email Reputation Causes Penalties in Google Search Results".
Just out of curiosity, what are the outrageous claims that have come up?
A lot of them come from sudden up and downs, with no apparent changes by the webmaster, as Google does "quality" changes. So people wonder and Google loves to spread FUD.
Hrm. This is why SEO seems like there's a high BS quotient. In some situations, it sounds more like a bunch of norsemen huddled around a fire trying to explain their harsh and unpredictable world via a series of angry and capricious gods, rather than rational, scientific people.
And in many ways, that's how it is - you do some experiments, and by the time you have something definitive (you think, at least), the rules change and your experiments are potentially no longer valid. Even Einstein would be no match for a world where C kept changing at random.
I'd say it's almost exactly how it is. In the natural world, the 'rules' don't change, we just continually discover more, and all the attendant nuances. In the SEO world, Google/Bing/etc really do just change the rules as to how stuff works, possibly because they get angry about abuses going on. There are a small handful of people who control how the online universe largely operates, just like gods.
There's no point in pretending to 'know' things about SEO, because unless you've worked at one of the big search companies, you can't really know what you're talking about. And in the few cases you do, there's no guarantee that the same will hold true tomorrow. In face, the more people 'know' something about SEO, the more likely that particular rule will change.
And no, I don't claim to be an SEO expert - I just tire of hearing the outlandish claims from 'experts' charging gobs of money from unsuspecting hopefuls.
Systems comprised of vast numbers of highly interconnected, constantly self-modifying feedback loops exhibit chaotic behaviour. Who'd have thought it?
Ummm...how does that explain sites that stayed more or less with a range for many years? This is what Amit Singhal said, your site is "high quality" one month, junk quality the next and then back to "high quality" and deserving of better rankings without changing a freaking thing. In fact they are sure that they called everyone's demoted site "low quality." That's the truth.