Premed and organic chem aren't advertised in "competitive language", though. How often do you see schools write course descriptions like "we're seeking the world's best chemistry ninjas to help us take our chemistry educating to the next level?"
We were comparing things like the Google Summer of Code description (referenced in the article) to premed (referenced in the parent of my comment). I'm sure programming courses don't have the competitive language, but I suspect premed courses correlate more strongly to the types of people who'd want to be doctors than programming courses correlate to the types of people who'd want to work at Fog Creek.
