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They would likely raise a "mere puffery" defense. Our legal system recognizes that in the course of business people will inevitably lie. At least a little. And so puffery, as a matter of law, is immaterial.

The puffery doctrine is quite controversial in some academic circles. Though I'm not sure it's litigated much anymore as a practical matter? At least not when it comes to civil suits alleging securities fraud.

Edit- It seems it will be (at least part of) Elizabeth Holmes' defense: https://www.bloomberg.com/opinion/articles/2021-05-06/elizab...



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