Looking at your homepage, you say "car insurance" in the smaller text, but the big text just says "quotes from every major insurer" and doesn't say "car"; you also don't have any images anywhere that hint at which type of insurance. Since you very specifically cover car insurance, you should make that more clear.
I'd also really appreciate it if you added "why do we ask this" flyouts next to each field. For instance, when you ask about home ownership, you don't actually provide homeowner's insurance, so you should make it clear why: "Some car insurance companies give you a discount if you own your own home."
For some reason, the text "(including your spouse)" seemed like an odd bit of reminder text. Do people forget this often? In any case, the flyout reminders could help here too, since you could add more detail: "This includes anyone who will drive any of your vehicles---you, your spouse, your kids, etc"
I'd also really appreciate it if you added "why do we ask this" flyouts next to each field. For instance, when you ask about home ownership, you don't actually provide homeowner's insurance, so you should make it clear why: "Some car insurance companies give you a discount if you own your own home."
For some reason, the text "(including your spouse)" seemed like an odd bit of reminder text. Do people forget this often? In any case, the flyout reminders could help here too, since you could add more detail: "This includes anyone who will drive any of your vehicles---you, your spouse, your kids, etc"