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> Here's another example of this: IIRC one of the most frequently searched terms on Google is "facebook". Tech-savvy people will just type "facebook.com" but users will just search for "facebook" and click on the (hopefully) first result. That happens a ton.

I've actually switched to searching even for URLs I know, if they don't autocomplete from history. My typing accuracy isn't 100%, and I'm confident the top Google result will be the correct domain even if I make a typo (rather than some phishing clone squatting on an adjacent name).



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