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You know, this has something to it. For weeks the first story in the top-right module of my timeline said I "liked" Bed Bath & Beyond, and for weeks I wondered why it wasn't being pushed off by the other things that go through that little box (new friendships, attending events, etc).

I guess Bed Bath & Beyond is a customer. I honestly like this though, because the ad is reactive to their merit - I went and clicked that like button. Facebook is so clever. They're turning parts of our activity into advertisements by making them somewhat longer-lasting. It's much more pleasant than having an Acura ad shoved down my throat on YouTube, or having to drive past a smug 100-foot McDonalds ad every morning.



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