"Because physorg.com does not have a sophisticated ad sales operation which routinely has steak dinners with ad buyers at Proctor & Gamble or any other large brand advertisers."
This is an exaggeration of how this process works. Most ad sales for publishers runs through an RFP process that is managed mostly by agencies, not the brands. There are a ton of brands looking spend money in this way, but ultimately you have to have someone that is good at closing, as well as maximizing the value of your inventory.
This person, of course, is very difficult to find for a publisher of any size.
My point however, I wouldn't make the mistake of thinking the online ad sales business is a bunch of modern day Don Draper types... it's much, much less interesting.
This is an exaggeration of how this process works. Most ad sales for publishers runs through an RFP process that is managed mostly by agencies, not the brands. There are a ton of brands looking spend money in this way, but ultimately you have to have someone that is good at closing, as well as maximizing the value of your inventory.
This person, of course, is very difficult to find for a publisher of any size.
My point however, I wouldn't make the mistake of thinking the online ad sales business is a bunch of modern day Don Draper types... it's much, much less interesting.