1. Um, all that map data is actually worth something. It costs money to run cars up and down every street in the country with cameras. It costs money to store those pictures and serve them to billions of people. It costs money to maintain a cutting edge interface. In fact, it basically costs a lot of money everywhere. 2. Open Street Map will be a QA disaster for Apple unless the quality improves rapidly. Google Maps has failed me literally once after almost daily use over the past several years. The quality you get in this sort of problem domain is remarkable.

I know this comes from a consumer standpoint. We had an app based on Google Maps and struggled with the uptick in price. However, we're just spoiled; we really are. There's serious quality present in the Google Maps service.