The difference between those two cases is well explained by the internal logic of the article (which I find spot on):
> In blog posts, on Facebook statuses, in e-mails, and on company websites, your words are all you have. They are a projection of you in your physical absence.
I agree with the statement you quoted I don’t agree with the statement I quoted. I have no difficulty agreeing with him on one point but taking him to task on another.
> In blog posts, on Facebook statuses, in e-mails, and on company websites, your words are all you have. They are a projection of you in your physical absence.