The content owner gets to choose to block the video, or to share in the advertising. The Youtube app on iOS doesn't have advertising, so there is nothing to share in, so the videos end up blocked. The web site (and the future Google YouTube app) will surely have advertising, and so they'll have these vids.
Edit: This isn't just the actual VEVO music videos... it's also all the "songs with lyrics onscreen" videos that come up on a Youtube search for a song.
> The web site (and the future Google YouTube app) will surely have advertising
Already does. More evidence this was in the pipeline the entire time, Google has already devised a scheme to feed unskippable ads to devices that use their own player such as iOS.
You can experience it right now, just go to youtube.com in Mobile Safari and look for a music video. Most likely you'll get a pre-roll ad.
The content owner gets to choose to block the video, or to share in the advertising. The Youtube app on iOS doesn't have advertising, so there is nothing to share in, so the videos end up blocked. The web site (and the future Google YouTube app) will surely have advertising, and so they'll have these vids.
Edit: This isn't just the actual VEVO music videos... it's also all the "songs with lyrics onscreen" videos that come up on a Youtube search for a song.