I don't want to see this fail by any means, but to me it seems like a slightly immature response to a [very public disagreement][1] The Oatmeal had with a Forbes journalist, which involved a [very unusual retort][2].

[1]: http://www.forbes.com/sites/alexknapp/2012/05/18/nikola-tesl...

[2]: http://theoatmeal.com/blog/tesla_response