You can do non-standard billing to your customers, but don't expect to do non-standard billing to the channel providers.
If your subscriber watched 5 minutes of our football game last month, we'll invoice you full price for that subscriber for that month, thank you very much. Fairness doesn't matter - you can have different pricing terms if can you convince content owners that this will result in more $ per subscriber than before.
More subscribers is not an argument - they'll assume that each your subscriber is cannibalized off some other provider, so you'll have to extract as much or more from each subscriber.
If your subscriber watched 5 minutes of our football game last month, we'll invoice you full price for that subscriber for that month, thank you very much. Fairness doesn't matter - you can have different pricing terms if can you convince content owners that this will result in more $ per subscriber than before.
More subscribers is not an argument - they'll assume that each your subscriber is cannibalized off some other provider, so you'll have to extract as much or more from each subscriber.