Actually, no. If you give someone a delicious homemade chutney and that inspires them, they could gift you the following year with a marmalade or cherry confit or something else.
Your reply suggests that you may be giving homemade gifts and getting retail-purchased gifts in return.
I actually agree with what you're doing but doubt that many recipients truly appreciate your gifts, which are likely pretty neat.
Also, while people might just be being polite, that possibly doesn't go away with a purchased gift.