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Assuming the first user you talk to is representative of all users is exactly how you do not do customer development.


You're focusing on having things being driven by data. That is commendable. However, that only tells you a part of the story.

There's a big blind spot of people who depend on analyzing things like this. And that is, they stop listening to other people. It is usually because such people are consumed with being right, or even trying to prove themselves right. The skeptical stance gets distorted into requiring other people to challenge your assumptions. Sometimes, it is a covert (as in Jungian shadow covert) way of feeling good about being contemptuous of other people.

To really listen to other people, you give up the notion that it is all about you. In other words, it's better to assume that you don't know what you are are talking about. You don't have any preconceived notions blocking you from hearing someone out. You are not "listening" in the sense that you are waiting to for the other person to stop talking so you can tell them how they are wrong. You might even learn something.

This is exactly what customer development is about: listening to other people.

In any case, I doubt this will persuade you. That's the cool thing about this. Some people don't want to consider this, so it becomes an unfair advantage for the folks who do :-)




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